WINNIPEG, Feb. 3, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is proud to be a major contributing
partner in the sales success enjoyed by Totalizator Sportowy (Polish
National Lottery). The Lottery announced a significant increase in
instant sales in 2013—31.9% over 2012 sales. This annual sales record
coincides with the Lottery extending its contract with Pollard
Banknote. This extension, the first of five possible 12-month
extensions, has an estimated value of approximately $6.9 million USD.

Pollard Banknote first collaborated with Totalizator Sportowy as its
primary instant ticket supplier in 2007. Since then, the Lottery has
experienced consistent year-over-year increases in instant ticket sales
and achieved a staggering 668% total growth over this period.

A significant driver of 2013 sales was the launch of the Lottery’s first
10 złoty (approximately $3.30 USD) game. The 10 złoty MAXI CA$H is an extension of the Lottery’s popular 5 złoty CA$H category. The game, available in three colors, featured an emphasis on
chatter prizes—prizes high enough that people will share their winning
experiences with others. Launched on September 24, 2013, MAXI CA$H was
an immediate hit with players, representing a remarkable 49% of the
Lottery’s instant ticket sales for that day. Throughout October, the
game maintained a 23% share of the Lottery’s instant sales. More importantly, this game did not cannibalize the sales of the 5
złoty category.

An increase in the number of 5 złoty games offered and a very successful
holiday ticket also contributed to the Lottery’s impressive yearly
sales. The holiday ticket, Kalendarz Adwentowy, featured Pollard Banknote’s patented Scratch FX®—a printing feature
which adds sparkle and shine to the display and scratch-off graphics of
instant tickets for a visual appeal and brilliance that exceeds that of
foil, holographic foil and metallic inks.

“Pollard Banknote congratulates Totalizator Sportowy on another
record-setting year of instant ticket sales,” said Doug Pollard,
Co-Chief Executive Officer. “The strong showing of the Lottery’s 2013
instant game portfolio is indicative of the momentum we have built with
this client through a collaborative partnership and a focus on sales
growth. We are confident that we can help the Lottery continue this
trend of year-over-year growth in the instant ticket category.”

“This year we worked closely with Pollard Banknote to expand our instant
game selection and offer games that appeal to a broad spectrum of
players. This strategy is clearly paying off for us,” stated Kordian
Zieliński, Instant Manager for Totalizator Sportowy. He added, “Pollard
Banknote’s cutting edge products, like Scratch FX®, are gaining
popularity in our market and through the extended contract we can keep
offering innovative games to our players.”

Totalizator Sportowy Spólka z.o.o. was established as Poland’s national
lottery in 1956 and began offering instant tickets in 1999.
Headquartered in Warsaw, it is a limited liability company that is
wholly owned by the Treasury of Poland and by law holds a lottery
monopoly in the Republic. Totalizator Sportowy supports sport, national
culture, and responsible gaming initiatives in Poland, with the
allocated causes and the state budget receiving 1.57 billion złoty in
2012.

About Pollard Banknote Limited

Pollard Banknote Limited is one of the world’s leading full-service
lottery vendors and is a major supplier to North America’s charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America. For
more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute
“forward-looking” statements and information, which involve known and
unknown risks, uncertainties, and other factors that may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as “may,” “will,” “expect,” “believe,”
“plan,” and other similar terminology. These statements reflect
management’s current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.

SOURCE Pollard Banknote Limited

For further information:

Doug Pollard
Co-Chief Executive Officer
Telephone: (204) 474-2323
E-mail: dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
Telephone: (204) 474-2323
E-mail: jpollard@pbl.ca

Rob Rose
Chief Financial Officer
Telephone: (204) 474-2323
E-mail: rrose@pbl.ca