Culture is a way of life of a group of people-the behaviors, beliefs, values, and symbols that they accept. In any environment, not everyone shares common culture. So, in business environment, to everyone work together for business’s common goals, it is vital for managers to realize the importance of both international culture and corporate culture.

1. International culture

We can understand that the international culture is the difference in religious or in culture. It influences on both small businesses and large organizations. In your organization, there would have employees who are foreigners that can lead to the difference in culture as well as difference in thinking. As resulted, it is difficult for them to work together. As a manager, you have to understand what can hurt somebody’s feelings and limit them.

Perhaps you own a business in aboard, at that time you can know that it is not simple to get employees to work together because of the difference in language and in working methods. I have worked in some countries and I quite understand troubles. For instance, Germans often say what happen in their mind that may insult English. Visa versa, the English is clever that make the Germans are difficult to understand what they say. However, if you have knowledge in language and culture, you will not feel difficult to work with foreigners.

One of the most important things you should consider when working with foreign customers is culture. You have to expect the Japanese customers differently from Swiss ones.

2. Corporate Culture

Many managers have little concern about the corporate culture which grows strongly in everyone’s mind. In a business, employees give a working method and the new employees have to learn by observing their colleagues in order to adapt with new environment. It is important for the new employees to know what is good or what is not.

The corporate culture is a useful tool for you to gain the business’s goals. It can be team work spirit, helping together, rising ideals, etc. however, sometimes it can be barrier. There might be ambitious employees who are not ready to assist others. Sometimes everything is not according to what you want because you have not been clearly aware of the importance of corporate culture. If your staffs are made to do things that are contrary to their culture, you will not gain best results. To prevent these troubles like that, you should have cultural change programs between staff in your company.

In case like joining 2 companies, corporate culture actually plays important role because this action can cause the conflicts in culture and your objective can not succeed.

It is not easy to change the culture or overcome the cultural difference. But knowing the importance of culture as well as its effects can support for managers in enhancing their business’s effectiveness and success.

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