Social media continues to drive the resurgence of the NYC Public Relations market. Beyond gaining traction, social media is now an accepted element of the marketing arsenal given its ability to stimulate conversation. Obviously, this has caused to practitioners on the NYC Public Relations scene to hone their skills in this important area.

NYC Public Relations professionals are also encouraged by the news that PRs value has grown tremendously in the new communications economy. This is driven in large part by how marketers are building their brands through peer-to-peer recommendations, a far more trusted source than paid advertising, according to many NYC Public Relations pros.

Building trust by listening to customers and through transparent, authentic conversation have always been core PR competencies. Thats one of the reasons NYC Public Relations Firms are driving the hottest area of brand communications social media.

PR is the most authentic form of marketing and serves as the megaphone that amplifies the campaign. PR can also spark the conversation as many NYC Public Relations pros will tell you. A successful campaign today can start with just a handful of influencers if the platform and the delivery are compelling and social media as the thread that keeps the conversation going.

As most NYC Public Relations pros will tell you, big ideas can come from anywhere customer conversations via social media, advertising, PR, research, customer service. What makes the big idea bigger is integration. Through integration, a company can harness its various communications disciplines both traditional and new media — to garner additional strength and clarity. The fact is there are a lot of big ideas and your brand and your idea are in the most competitive communications environment marketers have known. From the perspective of the NYC Public Relations pro, you need to bring in people who understand broader marketing as well as the power of an integrated approach.

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