Corporate Culture is something that you can not define, but you know it exists when you see it. It is intangible, a state of mind, a feeling and a system of shared meaning infused in members and businesses but several peripheral issues revolve around it. Corporate Culture is a distinguished feature, a set of key characteristics that differentiates one organization from the other. Corporate Culture is concerned with how employees perceive the characteristics of an organization’s culture, whether they like them or not.

Sometimes businesses ignore the importance of developing a coherent corporate culture in their company, because they are concerned with profit margins not with their asset (employees are the real asset of a company). If companies are not having any strong culture, people get distracted from their assigned tasks, they become unfocused and start reevaluating themselves according to their capabilities and their part in achieving company’s goals. There are few points that must be addressed before developing a corporate culture in your organization.

Define your organization’s Vision Establishing and defining the vision of organization in clear words is very important for both workers and managers. It should be known that what is the aim of our organization and what are the areas that will be valued to us. Stating what vision is will assist managers to develop strategies to achieve it within specified time span and what is valued in culture can lead to coherent behavior that is required.

Treat People with Respect Business is all about trust. After defining a clear vision statement, developing a base for trust and respect for each other among employees is essential establishment in creating a sustainable corporate culture. No rules and regulations can replace the importance of trust. If employees feel that their contribution don’t matter or they can not discuss overwrought possibilities, the environment at once becomes foggy or even worse. There should be an environment of trust and respect within organization.

Team Orientation The degree to which work activities are organized around teams rather than individuals is a concept to develop corporate culture. Individuals work closely with each other and have the opportunity to know each other. They get comfortable with each other as time gets them along and mock-up to the reaction that other people can show. Team development can lead to create success stories and appreciate coworkers across departments or within team. Small incentives can encourage their behavior more and lead to a productive environment.

Exemplary attitudes Once a manager points out the deficiencies within team, he should begin the change process by implementing change within himself. Then he can show up his exemplary attitude and demand from his employees to become the next motives for others in organization’s cultural change.

Each of these characteristics should exist on a continuum, so applying all these characteristics gives the composite picture of a developed corporate culture within an organization.

William King is the director of UK Wholesale Suppliers & Free Trade Wholesalers Directory: http://www.wholesalepages.co.uk/ , Wholesale Trade Suppliers Manufacturers & Wholesale Dropshippers: http://www.dailytrader.com/ , Australia Wholesalers & Australian Suppliers Directory: http://www.australiawholesalers.com/ and Marketing, Advertising and Branding Directory: http://www.pmarketing.com/ . He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.

Find More Culture Articles