Shanghai “sea smoke” in the Wine Sector is a new army, after five years of development, into a large-scale integrated logistics company, Wine It is a very important water management projects, such as “sea smoke” that dealer, the next step how to Spirit Expand the development of the field of space, this should be the industry a topic worth exploring.

Dealer to integrate into Spirit Environment

“The first white Orient Forum” is the industry leading enterprises and a gathering of experts, CEOs have the enthusiasm and love of the spirit moving, they talk about the development of liquor, few talk about their own business, basically are based on the liquor industry, reflects the commitment and dedication Brewers to hold such a meeting was very meaningful and necessary.

Currently, liquor industry in general, to pull the main brands, each doing their own brand, not own brand, which get into the industry, the forum ” Maotai “What season total proposed liquor industry and create a harmonious culture, and this proposal is very important.” Sea smoke “is a platform-style operation, a variety of brands will be on this platform to exchange information. The outcome of this meeting is very important is the proposal for how to create a wine industry atmosphere, from the Sector Moral point of view, liquor first join forces, to re-shape the future of the wine culture.

“The first white Orient Forum,” the theme of “white culture strategy”, indicating there are still many development issues liquor, is relatively backward. Experts, business leaders have talked about the development of the existing liquor, including the Future. On the whole to the direction of fashion change Consumption Some of those who Life Way line with the age. From the dealer point of view, especially as “sea smoke” This business, liquor is his main business, the liquor industry, development environment, determines our living environment. If you have a good and harmonious environment for development of dealer businesses and a development opportunity, dealers should have a great responsibility, that is how the process of the New Culture Movement in the liquor to make our due contribution.

Dealers to achieve the three changes

Present, dealers have to make three changes. The first change, from a simple business selling liquor to the Liquor Culture communicator change. The original idea in that the liquor dealers, wineries to sell wine, what do wine. Liquor culture through this discussion, we feel dealers are also obliged to disseminate national liquor culture. In the spirit of the promotion process, including the process of entering the channel can not be of interest as the sole criteria, liquor dealers have to dare to consciously make the spreaders of culture, for example, in Shanghai, a large number of stars Hotels If the plant inside some of the varieties for these channels, distributors should be focused to promote, promote wine culture of this species. Especially the night market, the promotion of wine culture is more important, this should be the dealer’s responsibility. In the long run, do the faithful spirit communicator, is closely linked with the development of dealers together. At present, the “sea smoke” 17 billion turnover, of which 12 million are white, last year ” Wuliangye “Sold 6 million,” Maotai “sold 1.2 million,” Jiannanchun “2 million” Shuang’gou “more than one million. The spread of white culture, a good dealer is also very important. So the next dealer to do the changing role of a white cultural communicator.

Second change, from a simple change to the brand liquor business operators. Industry position on the dealers have a lot of discussion, the brand now call operators, for dealers who also have a duty. Liquor brand in the process of cultural transmission, dealers should play a greater role, not only channel distribution in place are brand maintenance. Especially the many wineries here today are the front line of Jiao-Jiao industry brand. In fact, the dealer should discuss such an issue with the distillery?? Vendors is a strategic Cooperation Partnership, not simply the distribution relationship, should reach a consensus, cooperation in the brand’s dealer could do more work for the factory.

Third change is that from the traditional distributor model to a modern supply chain Management The paradigm shift.

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