The days when the IHM-JEE used to be a fallback option are over. Hospitality Education and Hospitality Career are in demand all over india.

The Hospitality sector, along with real estate and manufacturing of nonmachinery products, will provide 223,400 of the 1.6 million new jobs that HR consultancy will be created in 2011. And that’s not the only good news to come out of the survey of 650 companies across 13 industry sectors.

The recruitment of new hands will be highest in the hospitality sector and of the 248,500 jobs expected to be created by the health sector, a significant percentage is likely to go to hospitality professionals because they are in great demand in all consumer care- driven businesses.

Hospitality management is a career track that you can’t take lightly. If you’re taking the JEE administered by the National Council for Hotel Management and Catering Technology on April 16, give it your best. And if you’re planning to take it next year, here’s what you must know.

Not For Hotels Only

Hospitality management education equips you with skills relevant for careers not only in hotels, restaurants and cruise lines, but also in the health care, airline, travel and tourism, and BPO sectors. As we move from a consumption driven to a consumer- oriented economy, hotel management graduates are in great demand across sectors.

Why Ihms Are The Best

If you wish to join the Army, won’t your first port of call be the NDA? It’s the same with IHMs,”Sweat it out for a decent position on the merit list if you’re serious about a career in hospitality. The higher your rank, the greater your chances of making it to one of the top two IHMs — IHM- Pusa ( New Delhi) and IHM- Dadar ( Mumbai).

What You Learn At IHMs

The IHMs have a clear industry orientation and they drill the essential hospitality mantra: the guest is not just always right, she’s infallible, she’s God. The six- month industrial training mandatory in the second year of the B. Sc. course is another invaluable experience.

What You Must Have

Cracking the JEE isn’t that difficult, but to be successful at your favoured IHM and then in the industry, you’ve got to work on your grooming, your command over English and your disposition. The hospitality sector is all about people, so you’ve got to have a sunny disposition. “ No amount of education can teach you how to smile naturally. The warmth within you must reflect in your smile. If you have it in you, don’t treat the JEE as a fallback option.