You hear all the time from people who strongly object to Americas energy policies, but still have to fuel their cars up twice a week to get to work. Arguments rage on about the dangers of drilling off the coast of the United States versus the need to ease the countrys dependence on foreign oil. Meanwhile, prices at the gas pump creep higher and higher.

Energy is a complicated, highly-charged topic. Handling the many communication issues involved from public opinion to public policy requires someone skilled in energy public relations.

Energy public relations is a fascinating field precisely because of all of the complexities involved. The specialty can involve an incredibly wide range of responsibilities. On any given day, one energy public relations professional might be drafting material to prepare an oil company executive for a congressional hearing, just as another is drafting up content for her solar panel companys Twitter page, updating followers on the latest development in solar technology. Yet another energy public relations professional might be fielding questions from reporters about a recent rate increase from the local electric company, explaining that recent, much-needed infrastructure investments led to the rate hike. Each responsibility is vitally important to the organizations in question because, with a topic like energy that impacts lives and wallets on a daily basis, people are listening.

One of the most important things an energy company can do is build public support and understanding. For example, communities groups may sprout up in response to an energy company drilling in their area. In this case, energy public relations can help educate the people impacted, get a better understanding of the concerns involved, and work to forge relationships with local influencers to help the client operate in as efficient and friendly a manner as possible.

Not enough can be said about the importance of energy companies having an up-to-date crisis plan. An energy public relations consultant can help ensure that the crisis plan is kept up, and that it includes a plan for new situations that may not have been issues in the past. Having learned from the mistakes of another energy company that recently ran into some considerable trouble, they can also make sure that all contact information needed in the event of an emergency is up to date.

In short, energy public relations is certain to have a staggering return on investment in terms of reputation, efficiency and crisis management.

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