By Nigar Orujova

Baku 2015 European Games has signed an agreement with Nar Mobile, Azerbaijan’s fastest-growing mobile operator, to become the official mobile telecommunications service provider of the event.

Baku 2015, Europe’s first multi-sport event, will gather more than 6,000 athletes from 49 countries affiliated to the European Olympic Committees to compete in 19 sports in Azerbaijan’s capital on June 12-28.

The agreement will turn Nar Mobile into the first national partner of the inaugural European Games. The company will promote the event extensively across Azerbaijan.

Nar Mobile will assist in raising public awareness of the Games through multi-platform promotional campaigns including creating opportunities for their customers to win tickets to the event.

Azerbaijan’s Minister of Youth and Sports and Chief Executive of Baku 2015, Azad Rahimov, said, “This is an important agreement based on which Nar Mobile will bring its extensive telecommunications expertise to support holding the first-ever European Games in Azerbaijan.

“It is vital to involve Azerbaijani companies in holding an innovative and inclusive event that will be of long-standing benefit to both Baku and Azerbaijan.”

Since its creation, Nar Mobile has carried out large-scale social initiatives and supported many projects promoting national art, culture and sport. It remains committed to effectively meeting consumer needs while offering exceptional value in tariffs and outstanding customer care.

Nar Mobile will also use its innovative networks to encourage engagement and interaction with its customers to help them feel connected to the European Games.

Chief Executive Officer of Nar Mobile, Kent McNeley said the European Games will be a wonderful event that everyone in Azerbaijan will enjoy and want to be a part of.

“We know our customers are proud of their heritage and of the nation’s athletes, and it is an honour to be playing such a significant role in what will be an important moment in Azerbaijan’s history. We have the technical capability and innovation to ensure the European Games are a ground-breaking event in both a sporting and technological sense,” he stressed.

Chief Operating Officer at Baku 2015, Simon Clegg added it is wonderful to have signed an agreement with Nar Mobile to help keep the Baku 2015 European Games connected.

“Telecommunication is a vast operation which is of vital importance to the Games and Nar Mobile has the technical capability and know-how to support our work and help deliver a successful event,” Clegg said.